Paloma

While creating a plan book for a local Athens brand, I conceptualized and designed a storyboard for a TikTok video, which was something requested by the client. I utilized our brand and market research to create a desirable  message for the company in an attractive and digestible format.

While working on the client’s strategy, I also envisioned a promotional idea for the company. Our research showed that influencers and influencer culture could have a large impact on the desired target, so I suggested a plan to utilize influencers that would promote to their geographical and demographic markets and designed a pitch with example content.