Green labs communications

For the purpose of the site, social media, and print campaigns, I created several graphic design pieces. click images to increase size

While I had knowledge of general sustainability principles when entering the role, I had little to no knowledge of how sustainable practices impacted and operated within research laboratories. I quickly became very familiar with the processes of our Green Labs initiatives in order to be an effective communicator and advocate for them. 

•  I researched and learned the details of our most impactful initiatives, where and when they were relevant, and how the program’s site was currently displaying them.
•  I used Google Analytics to determine the strength of the current website and how to optimize the structure for our desired focuses. 
• I used comparable organizations and consumer insights to determine the unique way to communicate with this niche audience. 

The program was already in possession of a Twitter account, but it was only sparingly active. I made some crucial updates to the profile itself, and with research into the academic consumer’s usage of the platform, created a plan for simple but effective activation to be put into place and continued in my absence.  

With my leaving the program, I created several website tutorial videos for the program leader and for my replacement. These videos all consisted of screen-recordings of step-by-step processes, voiceovers to describe the actions in detail, and a minimal amount of video editing to maximize efficiency.