Friends of georgia radio
To honor the relationship established with the organization, this page does not feature the complete campaign design, but more information and concrete examples can be provided upon discussion.
Accompanying the categories of work done, I have detailed my roles and contributions.
01
Research and Insights
To begin our campaign for this client, I contributed to conducting consumer research on one of our strongest target markets. I created analysis tables from the data available on MRI Simmons as well as analyzed and summarized the data from our focus group and interviews.
In addition to contributing the content, I also either fully or partially designed all of the slides featured on this page.
Featured below are examples of the research done for the organization, their position, and their markets. Click on the images to increase size and to scroll through the gallery.
02
Executions
Once my team and I established our campaign direction, I worked to flesh out certain executions, primarily outreach through collaborations. We found that given the nature of the client’s work, collaborations through podcasts and youtube channels would be highly impactful for all of our markets. I found creators and shows relevant to our audiences, our service, and our location, and created potential collaboration partners and methods based on that.
All of the podcast and YouTube channels I found were mainly Georgia-specific and within the scope of our client’s company interest, with a few that were solely industry-specific. All were available on several platforms and had a reasonably beneficial audience size.
The goal of our collaborations would be “Getting Our Audiences on the Same Wavelength” through a number of routes. For example, we could place ad spots in episode descriptions or spoken within the content. We could collaborate on produced media or events, where the two brands work together to create original content that pertains to both audiences. We could take a purely awareness-based approach and partner with local artists, incorporating their music to close out a networking event, featuring an ad block for the artist on our podcast, or becoming a featured sponsor of the artist. There are many possibilities with this opportunity.
These are some of the title card slides for our other executions. While I did not contribute the content of these executions, I did design the slides.