Doctors without borders

This project showcased the ability to gather analytics on social networks and use that data and insights to formulate actionable recommendations for brand and account growth.

For this project, personally, I utilized BrandWatch to gather data on the social media pages of Doctors Without Borders USA(@MSF_USA) on various platforms within a recent timeframe of relevant interest. I then transferred those findings into data-driven insights accompanied by charts, graphs, and other visuals to convey the importance and relevance of our information. I edited the copy for the project as a whole as well as assisted in presentation design.

Actionable Recommendations

For our key metrics, we gathered information on owned data, earned data, earned topic data, and earned competition data, with analysis breakdowns for each conversation and topic within the data sets. We used our owned data and earned organization data insights to recommend how to better reach out to their existing audiences. We used the earned topic datasets and comparable organizations datasets insights to show how they could better connect with relevant potential audiences.

Scroll through this gallery to see a sample display of some of the information and visuals used to inform the recommendations for Doctors Without Borders. Twitter provided the most amount of data, so I’ve chosen to mostly feature analytics from that platform.