Social Media & content Production

I developed, wrote, and created a promo for a podcast of my choosing. 

I chose the concept of a show that walks through the ins and outs of advertising sustainability within different fields. This particular featured “episode” revolves around sustainability in research laboratories. 

We were tasked with finding shots that emphasized five elements: color, depth, light, pattern, and texture. Within these specifications, each shot should also maintain effective framing, composure, movement, interest, and quality.

I created three static pieces after choosing an event to promote and researching the brand and consumer market. Two were designed for use on Instagram stories and the other for an in-feed post. This involved graphic design elements as well as targeting messaging.

For this project, I wrote two captions for instagram posts. 

One was done for the graphic we had previously created for class. The other would be a rewrite of a post that already existed with unsatisfactory copy. Like the static design assignment, I researched brands and audiences to maintain consistent messaging that aligned with the account and its users.