Advertising work
Some information within the sections may be password protected for the benefit of client relationships, but feel free to reach out to gain more information.
01
Green Labs Program
Within the University of Georgia’s Office of Sustainability, I served as the Green Labs intern. This entailed market & analytic research, website management, social media planning, graphic design, and overall communication strategy development.
02
Ad Work on TikTok
I worked as a contract content creator for an advertising agency that operates on TikTok. With direction requests from clients, I conducted research on trends and the product market to create ads top to bottom with filming, video editing, and copywriting. This included work in many different product fields, geographical locations, and languages.
03
Friends of Georgia Radio
I worked with a team of peers to establish a campaign plan for Friends of Georgia Radio, a nonprofit media networking organization. My role was on the creative team. During this time, I contributed to consumer research, our creative brief, strategies & executions, and the design of our campaign presentation.
04
Paloma
A small team and I advised a new business in Athens, Paloma, on their potential within their market. I conducted various forms of consumer research and developed two executions for growth that were presented in our planbook: a video storyboard and promotional ideas.
05
Doctors Without Borders
Within another acting-agency of peers, I used BrandWatch to analyze the social media presence of Doctors Without Borders, a nonprofit humanitarian organization. I determined their position among users and developed strategy and content for future brand growth and presentation.
06
Market Insight Research
During a focused period on market research and design, I conducted landscape research of the skincare industry in order to analyze advertising trends and make market predictions. I then designed a magazine-markup of my findings.